Team Leader
I'm an Emmy Award-winning writer and creative leader, skilled at creating standout work, developing brand design and messaging strategies, and managing talent, process, and production for agency and in-house departments.
Having worked at shops of all sizes – including my own – I know that smart, small teams can do the biggest things. So my MO is to stay tight, move fast and always aim high.
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Director, Global Creative & Content — Globalization Partners — Boulder (remote) — 2022 - 2024
Led global creative and content marketing across NA, EMEA, APAC and LA for this global Employer of Record (EOR) SaaS brand.
Developed high-impact video, podcast, and brand storytelling campaigns that increased audience engagement and SEO performance.
Managed internal teams and external agencies in a complete rebranding effort, including fully reimagined ID work and brand and messaging guidelines.
Partnered with cross-functional product marketing, demand, PR and partner teams to create multi-channel content to drive conversion and brand authority.
Founder, Creative Director, Writer — Laws of Attraction — San Francisco/Boulder — 2013 – 2022
Founded Laws of Attraction to develop Smiles & Frowns, a highly-rated positive child behavior building app for busy parents and teachers.
Co-Founded creative boutique Phun&Dunn to work directly for Brewery Ommegang on brands including Ommegang and the Duvel and Chouffe families of beer.
Continued to lead freelance projects for agencies including Ogilvy, Karsh-Hagan, Fortnight Collective, Motive Studios, H&L Partners and more.
Executive Creative Director, VP — Anthem Worldwide — San Francisco — 2009 – 2012
Joined Real Branding in 2009. Rebuilt 20-person creative department.
Re-invented agency ID and vision, leading to 2010 agency acquisition.
Routinely challenged network agencies to win creative duties for clients including Lenovo, Anheuser-Busch, Pepsi-Brisk, and Unilever.
SF Creative Director, SVP — Ogilvy West — San Francisco — 2007 – 2009
Led the San Francisco office of this LA-SF tandem.
Restructured and managed a creative department of 20 +.
Led development of integrated work for all Yahoo! brands – from TV, radio and print to digital, social, micro-sites to CRM and B2B.
Freelance CD/Writer — Goodby, Silverstein & Partners — San Francisco — 2005 – 2007
Key part of the team that won the $300 million PC business for HP.
Helped create and launch the “Computer is Personal Again" campaign.
Group Creative Director, SVP — McCann — San Francisco — 2000 – 2005
Led creative development and execution for national and global campaigns for Microsoft brands, including MSN, Windows, and Windows Mobile.
Managed the development and internal promotion of work across North America, EMEA and APAC regions.
Creative Director, VP — BBDO — New York — 1992 – 1999
Created consistently award-winning work for HBO, FedEx, Frito-Lay (Doritos and Lays), Russell Athletic, Pepsi and Visa.
Give a Shout
tom.giovagnoli@gmail.com
917-723-8664
And then there's LinkedIn...
Clients + Awards
Anheuser-Busch-InBev, Ommegang Brewery, Lenovo Computers, Microsoft, MSN, HP, Yahoo!, Pinnacle Bank, Visa, Barclays iShares, Wells Fargo, Mastercard (Latin America), Chicken of the Sea, Genova, Applebee's, Cool School, Jim Henson Studios, HBO, Comcast, FedEX, Lipton Brisk, Lipton Iced Tea, Pepsi, Wildwood Foods, Sony Playstation, Frito-Lay, Doritos, Quaker, Hellman's, Russell Athletic Wear, Supercuts, Buick, Chicagoland Chevy Dealers, Jiffy Lube, Godfather's Pizza, 7-11.
Two Emmy Awards, Gold and Bronze Lions, Gold and Silver Andy, Addy and Clios. Multiple One Show finalists. Gold Effie, Best Campaign– MSN.
