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      <image:title>Home</image:title>
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  </url>
  <url>
    <loc>https://www.hellotommyg.com/brand-mover</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
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      <image:title>Old Brand Mover</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424114994-T0ZZJN5IAS9G9E2PXRFV/Lenovo.png</image:loc>
      <image:title>Old Brand Mover</image:title>
      <image:caption>The Mission: We were asked to introduce millennials in emerging markets to Lenovo products – and their true brand promise –through a promo on social networks. The Movement: We created a propriety social platform for Lenovo – truly a social network of their own– that engaged young "doers" with a competition based on community-based challenges. In doing so, we offered that the resources, connections and mentorship they needed to turn their ideas into action.</image:caption>
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      <image:title>Old Brand Mover - We Are the Doers</image:title>
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      <image:caption>The Do Network: Case Study– How it Works</image:caption>
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      <image:caption>The Mission: Brisk offers the world a powerful combination of big flavor balanced by the idea of tea tranquility. Somewhere in there, they thought, was a bigger story than just bold flavor profiles. The Movement: Hmmm… was the Brisk “bold, but chill” mantra a strange way to design their drinks… or a truly refreshing perspective? We actually chose to think of it as a journey of the soul. So we asked MMA legend Chuck Liddell to help us show people “The Way of the Brisk,” With a series of overlapping digital and on-campus engagements, we seeded the idea that Brisk is really… a way to walk through this world.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1557508458829-BHB5QFXVTSPQG8MUD0KZ/image-asset.jpeg</image:loc>
      <image:title>Old Brand Mover</image:title>
      <image:caption>Chuck Liddell &amp; The Way of The Brisk. An epic four-part journey created with Funny of Die.</image:caption>
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      <image:caption>Mortal Combat had nothing on Brisk’s battle to learn the Five Flavor Lessons through this Chuck-like combat game.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1622588695811-DA6J1W1DK6SG371SCOGV/image-asset.png</image:loc>
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      <image:caption>The Mission: All beers have a mission – fun, flavor and good times. But most don’t have an actual purpose. Somehow, AB wanted to use the digital channels to show that an “ULTRA” lifestyle was more than just a brand affiliation, but a healthier low-carb choice. The Movement: By completely re-imagining their website as a hub of ideas, activity and adventure, and by turning every digital program into an action-oriented engagement, we set out to prove that the “ULTRA Life was in the Living."</image:caption>
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      <image:title>Old Brand Mover</image:title>
      <image:caption>Michelob Ultra Case Study</image:caption>
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      <image:caption>Michelob ULTRA: Beat My Best video content series</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1487374009915-52NF5W0RDTJIKYNERM4N/Screen+Shot+2017-02-17+at+3.26.16+PM.png</image:loc>
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      <image:caption>The Mission: “Help us introduce Duvel Green in three major American markets. Almost no one has heard of us. We’ve got 50k.” The Movement: Realizing that Duvel Green's entire brand footprint could be measured in square inches on a dozen or so tap handles in these cities, we turned it all into a tech-powered hunt under the theme "It's Yours to Find."</image:caption>
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      <image:caption>With. “It’s Yours to Find,” we built intrigue, while literally guiding customers to the bars.</image:caption>
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      <image:caption>We used longitude and latitude coordinates projected on buildings and poster across city. Googling these coordinates led to event details and brand offers.</image:caption>
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      <image:caption>Street teams were deployed within two blocks of every location to bring searchers and passerbys in for a landing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1487373714583-EM0O9OLUPYJHHY09XDSG/case-duvel-07.jpg</image:loc>
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      <image:caption>In each bar, drinkers were given passports with locations to other establishments that served Duvel Green. If they visited each location and received a stamp, they were invited to a VIP tasting party at a later date.</image:caption>
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      <image:caption>In just a few nights, we put this mysterious beer on the map by reaching more than 30,000 consumers in San Francisco, Chicago and New York, driving standing room only crowds and sold-out taps in every location.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424316830-NMUIK7MRGQ72P7A4696Q/Chouffe+Gnome+week.png</image:loc>
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      <image:caption>The Mission: Duval USA as us to help create a really big moment to celebrate everybody’s favorite Gnomes as they unleashed their latest releases in bars around the country.  The Movement: The irony of creating a big event for such little spirits was not lost on us. So we started a movement–albeit a little one–with blogger kits, an AR app, and even the World's Smallest Toast – and we all got small together.</image:caption>
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      <image:caption>Chouffe Beer: GnomeWeek Case Study</image:caption>
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      <image:title>Old Brand Mover</image:title>
      <image:caption>&lt; back home, my good man</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5886a3762e69cfed52e5726d/58879153d2b857fc0ca39c97/5cd57a41a4222ff009379680/1557494389902/Screen+Shot+2019-05-10+at+7.15.50+AM.png</image:loc>
      <image:title>Old Brand Mover</image:title>
      <image:caption>The brief: Introduce our (surprisingly somewhat kind of old) brand as a new player in the nutrition game. The beyond: Let's actually embrace your roots to show folks that it's not a game you're playing–it's a game you started.</image:caption>
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  </url>
  <url>
    <loc>https://www.hellotommyg.com/as-a-builder-orig</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486579199151-0NXAE2H6CCN5V5FO68SP/Screen+Shot+2017-02-07+at+3.37.58+PM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597895487-BBT465W6TADB3BJV8L0F/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424994485-NLKJM7IVSQKWX8YHMHY4/App+S%26F.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
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      <image:title>As a Builder (orig) - Smiles &amp; Frowns iOS App</image:title>
      <image:caption>Smiles &amp; Frowns is more than just an app–it's a whole new approach to behavior plans, built around my own "5Cs of Positive Reinforcement." It's based on a physical rewards chart my wife and I created for our three kids, and you can read all about it right here.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486425029616-KENRA30SEXM8ZE0ILYDL/Ultra+App.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
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      <image:title>As a Builder (orig) - Michelob App Demo</image:title>
      <image:caption>The are golf apps out there, but there is nothing quite like the Ultra App. The idea wasn't to out-Nike Nike, but to add some Ultra fun – like including skins games – for the Ultra Life.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485474036026-QGK6PIL9JZU5T8J5CC38/App+S%26F.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486425056013-57YMOM7XKXVRDKJDJLL5/App+Ticket.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1487019527557-BX9WWOCP6GHXTEA5W10Q/image-asset.jpeg</image:loc>
      <image:title>As a Builder (orig) - Universal App Demo Final</image:title>
      <image:caption>Movie night is just that... a whole night out. It's easy to see how all the pieces are ready and waiting to make the experience more complete.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486666080902-X9R8F1Q3B4XKMY9C0027/Screen+Shot+2017-02-09+at+10.45.43+AM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486665672380-JLIOGAQUWMSBC2815GFQ/Screen+Shot+2017-02-09+at+10.38.23+AM.png</image:loc>
      <image:title>As a Builder (orig) - The Way of the Brisk Game</image:title>
      <image:caption>Perfectly stupid, and apparently on the web for all eternity. Go waste your time. I dare you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792152388-2T3JZEF709F5ZEMW2CQ7/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792161498-229OJRUP65YM9TU8IVMK/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792169199-2R39NI3A18M83YM0R64M/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792174107-R0SVUJ5VYBKBJ67E4N3P/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792178623-BZIQRXKGO7KQI2TAYD6B/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597876609-GAC0H32R17ZN8TP76PCY/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597880224-GGER6XVD82TR3LRGVAT2/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597885486-CW5UWNYLCR4HQ6T7A58D/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597891263-ZQKXU5K7MAEUX7W840L4/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485474919082-X0LWC8ZMBJGTF269JBQ6/White+Spacer.png</image:loc>
      <image:title>As a Builder (orig)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.hellotommyg.com/creativedirector</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1492203947417-NQS5WV3A6B3OZ25AF3IS/Screen+Shot+2017-01-30+at+7.24.19+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597842777-PAOHZ7H83AJTLHXH3UGN/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424187821-H0CWM5VKQYXM8BZSCXAW/Windows+SS.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: Windows was (and still is) the biggest desktop operating system with the most applications available everywhere. And yet, they’d focused solely on the productivity story, and seemed to cede the notions of creativity and passion to Apple. The Change: With “Start Something,” we took a familiar launch point and showed how it could take you anywhere your passions might go. To keep the feel personal, we took a core set of stories and re-wrote, re-cast and re-shot them in a dozen languages around the world. No dubbing, no sub-titling, no sense of passion belonging to someone else.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1622574050925-L4MCFQ465CUNQON2UOV7/image-asset.jpeg</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485416743543-R4P0TSMFZXUM2ZI7SD71/SScurious.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485416768549-QDN816QI7Q941KOZEMH6/SSdeep.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1557428175515-F6IH0HUFTTUU2IFR3XNR/Screen+Shot+2019-05-09+at+12.54.28+PM.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: Brewery Ommegang is a rare one, making fine Belgian beers on some truly hallowed ground in Cooperstown, New York. But they’d never connected the dots between the source of their own inspiration and the outstanding quality of their beers. The Change: With “Where Heaven Met Earth and Stayed Awhile,” this magical sense of place became the natural start to their story. The beers themselves are what happened here, and Ommegang was free to tell how each came to be – and how each one pairs uniquely with life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485467106978-1B4WTJCI5PAXMMCEO3WH/WHME_Story_012617.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1557441549269-QSFI4ZBF5QZTQB2BZQ8F/OMM_Rare+Vos.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485467360217-EU5ZAMZMKWO4K9LI41WS/WHME_Mysteries_OOH_012617.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1622576177462-YFH461CGM5ARYU272M1B/image-asset.jpeg</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1557495621730-WCP9MICSD32DWMRFMJOO/Screen+Shot+2019-05-10+at+7.39.59+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: Reliability. Safety. Power. Choice. Toyota offered core values that really mattered to drivers in the California market, but they had never really found a way to speak about them directly. The Change: With “Wouldn’t it Be Nice?,” every value could take its place in everyday life, showing that the car you need could also be the car you they want. Breakthrough news? No. But a smart and simple shift of perspective that really broke through? Absolutely.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1492208289416-DNL54Q0SXZKUHMJ3C1CD/Screen+Shot+2017-04-14+at+1.31.27+PM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1557427388108-YI01M0BV35TF7GFA4IO5/Screen+Shot+2019-05-09+at+10.14.52+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: Cool School is a collection of YouTube-based shows committed to offering kids fun, imagination and positivity in every short episode. But even with well over a billion watched minutes, they were still a bit less than the sum of their parts. The Change: With “Think a Little Big,” we brought the essential spirit of all the different shows to the forefront in a singular way. Most importantly, it offered both a genuine promise that could both attract viewers and serve as a guiding light for the brand’s content moving forward.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1622160590234-X10D3L4U84HFYIWL2OW2/image-asset.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424426701-5G85IS1LS2YEIX9ECGAN/Arco.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: All gas is the same! No, cheap gas is lousy gas! Okay, sometimes, the truth is hard to find. But, somehow, we had to convince people that Arco gas is actually as good as premium gas blends from the big brands, which it is. The Change: With “Straight Up Gas,” Arco could just tell the straight up truth in a way drivers could trust. When good gas for less cash is your unique formula, well… just say it like is it. Here, the value finally shined through in their voice – which included the talents of JK Simmons on radio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485462412769-RESLX8NEPEWV100X3APG/ArcoRocket.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485462439972-TREJVI51W8O5AMFLICGQ/ARCOlounicorn.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1622664072765-7HVBAJY0HUXUSDAOCBI2/image.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1622581749573-BOSB85WOZ4WIA0Q8K2EX/image-asset.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: In the prime time of aggregations sites like Yahoo! and MSN, the game plan was to offer everything to everyone… which worked for absolutely no one. Campaign after campaign had underperformed, because you just can’t please all the people, all the time. The Change: With “How Can the Butterfly Help You?,” we allowed different Butterfly characters to represent different services, but swapped a million features for the promise of a singular kind of relationship. Not only did consumers finally begin to see MSN like a friend who was always around to help, the brand began to see that in themselves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486706104635-SGN4XCBPVNFAYYG7G2W6/Screen+Shot+2017-02-09+at+9.50.58+PM.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1557494502276-5SCT9VBU4S56XCJK8DH5/Screen+Shot+2019-05-10+at+7.21.24+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: Straight out of Berkeley, Wildwood was a real heath food pioneer that needed to be introduced as a new player in the nutrition game. But its history had always made it seems like a “hippie brand” that was not in step with the times. The Change: With “Wild by Nature,” we embraced the history by returning to the mission. Instead of feeling like a brand that was chasing the latest trends, the brand was able to send the clear message that they were the trend.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485458585240-V1UCPQNTOPMX6WVUCO8F/Wildwood_1.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485458615843-B654F36SQV4SV8CI44PV/Wildwood_2.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485458647150-NZ5GVFV9FIMSFW2W9DC2/Wildwood_3.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424862417-B0X41NJ3X95DKQ108VRS/HP+Change+How.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenge: In year four of the HP’s “Change” campaign, the idea that the brand could help business embrace change was well seeded. So where to next? The Change: With “Change How You Change,” we acknowledged that, yes, change had become a constant. So our goal was to encourage readers to begin to see change itself as an internal perspective rather than an external set of events and circumstances.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485461951672-WN3IEICAND8E3VXI2FGS/ChangeButterfly.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485461982385-FBOLQN1YP3EC5TSBVARF/Change507.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485461923692-39HHHC4EUPV6RHL323ZY/ChangeCoffee.jpg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424883606-Q74HO8YPD7RXTV98372R/TV+Wayback.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>The Challenges and Changes: Across my years in Chicago, Detroit, New York, San Francisco and now Boulder, I’ve been lucky enough to work with many brands facing big moments of change. Some creatives don’t like to show old-as-bones work, but if the heart, humor and brand judo still hold up, I think it just shows a nice, long history of really solving problems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486700821487-F0A1GIKH0D04UDHJJDR1/Screen+Shot+2017-01-30+at+7.15.05+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486707089129-V7D8QJ66UX4AHX03A87G/image-asset.jpeg</image:loc>
      <image:title>Old Creative Director - Award-winning work for HBO, FedEx, Doritos, MSN and more.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597826065-QDCQ7SACXHX6C4879GLY/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792470290-5I7M7C2XZJN5V44VRD7O/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792486301-SK10RFGH2OYN7KXIYO18/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792474434-JB4IYP0RKM76SWQ331ND/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792479601-250ETSS6S5QM4PHAYTD7/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792491083-Q6LQ18OGPTDX9ZFP3T4S/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792503796-C3W0L9XR77RRK5TBHKQ8/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486768665682-V9H483M4WP20J04QF4MA/image-asset.jpeg</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>Part 1: Chaos onset, as an idiot puppeteer makes a mistake of legendary proportions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597833323-V6SSVKO01XNZ89U98C5C/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>Old Creative Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486597838887-ZY0PKBHRQ0ZM5J5MWAF5/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>Old Creative Director</image:title>
      <image:caption>&lt; back home, my good man</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485792495488-HU27TDKTFOD49RJ1HY10/Screen+Shot+2017-01-30+at+7.28.26+AM.png</image:loc>
      <image:title>Old Creative Director</image:title>
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      <image:title>Old Creative Director - TV: The SF Years</image:title>
      <image:caption>A compilation....</image:caption>
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  </url>
  <url>
    <loc>https://www.hellotommyg.com/as-a-jedi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-03</lastmod>
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      <image:title>As a Jedi - Star Wars Redux: Episode I</image:title>
      <image:caption>In this Episode... The opening title crawl won't confuse you. Qui-Gon becomes a true believer. Jar Jar gets a noble purpose. The Sith Lord surprises everyone. Anikan grows up. Padme starts calling the shots. Jabba talks like a real gangster should. The Pod Race is the blood sport it always wanted to be.  And... "The Phantom Menace" finally starts to make sense as a title.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485326364902-9621270H67ZUT9M5BYMF/image-asset.jpeg</image:loc>
      <image:title>As a Jedi - Star Wars Redux: Episode II</image:title>
      <image:caption>In this Episode... The opening title crawl continues to make sense. The theme of choice comes into play. Anikan and Padme become a plausible couple. Jar Jar is still clueless, but Yoda definitely knows something is up. Samuel Jackson gets his bad-ass back. Dooku is less of a Doofus. Clones show droids how to fight. People that shouldn't get married, do.  And... Obi-Wan stays awesome.</image:caption>
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      <image:title>As a Jedi - Star Wars Redux: Episode III</image:title>
      <image:caption>In this Episode...  The ever-coughing General Grevious get a prognosis. Anakin's whining starts to pass as real angst. Everyone lies to everyone, or do they? Padme flies to the lava planet to call her man out. Anakin and Obi-Wan say less silly things as they skip across the river of fire.  And... we're all set for Episode IV. Or Rogue One. Or whichever is supposed to  come next...</image:caption>
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      <image:title>As a Jedi - Star Wars – Episode I – the Tommy Gee Redux (2014)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1487095869774-BIF9SM73SE35UGZZ0JBZ/Screen+Shot+2017-02-08+at+3.48.32+PM.png</image:loc>
      <image:title>As a Jedi</image:title>
      <image:caption>&lt; back home, my good man</image:caption>
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      <image:title>As a Jedi</image:title>
      <image:caption>The Promises: Individuality. Creativity. Helpfulness. These were all brands at turning points, and we help them new ways to tell their stories. The Platforms: HP: The Computer is Personal Again / Microsoft Windows: Start Something / MSN: How Can the Butterfly Help You? / Supercuts: As Hip as You Want to Be</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424840521-0VHBT7ZHGQT0W9ZDJGF2/HP+Change+Artists.png</image:loc>
      <image:title>As a Jedi</image:title>
      <image:caption>In this extension of HP's long-running Change campaign, we began to look at change, not as an event, but a skill to be mastered.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486669323130-LAFN4R7045BAY8Q756K5/Songs+LPBF.png</image:loc>
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      <image:title>As a Jedi - Swim, My Brother, Swim</image:title>
      <image:caption>I wrote this song to help raise money to rebuild a historic lighthouse that was destroyed by Hurricane Katrina. It became the rallying cry of an event in which two friends made an amazing 26-mile fundraising swim across Lake Ponchartain. This timelapse video shows just how far that is.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424152482-SEX6PU3NICD9FGMCKC7E/Ommegan+Reason.png</image:loc>
      <image:title>As a Jedi</image:title>
      <image:caption>The brief: Help! Our brewery needs a new website! The beyond: We used this moment to introduce a new brand platform–Everything for a Reason–that helped Ommegang offer a new level of detail about their craftsmanship.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486674494655-5HY8DY2YFB4BWD3Y10MX/Screen+Shot+2017-02-08+at+10.37.10+AM.png</image:loc>
      <image:title>As a Jedi - Brewery Ommegang website</image:title>
      <image:caption>To teach visitors about craft beer without "teaching" them, we let "Everything for a Reason" drive the design. With every interaction revealing exactly one new fact, Ommegang's attention to detail could easily be explored.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1485458864712-2DUU2W2PJPKJ4XU1IY43/Ommegang+Posters_BPA.jpg</image:loc>
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      <image:caption>Posters followed, allowing us to explore the particular reason behind each beer, as well.</image:caption>
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      <image:title>As a Jedi - Brewery Ommegang: Everything for a Reason Case Study</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424228875-13ACGE52WOBO53ZG20UR/Yahoo%21+Geek.png</image:loc>
      <image:title>As a Jedi</image:title>
      <image:caption>The brief: Sing the praise of features X, Y and Z to prove Yahoo! has a new edge in the homepage game. The beyond: Knowing that feature wars are rarely won, we sought to herald the feature-makers instead, whose dedication demands a language of its own.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486703902966-K7E56A1877I3V08XLDWU/Screen+Shot+2017-02-09+at+9.16.45+PM.png</image:loc>
      <image:title>As a Jedi - Yahoo! Geek Speak Homepage Video</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424293804-AYXW16V33CX5SMY8W7RH/Wildwood.png</image:loc>
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      <image:caption>The brief: Introduce our (surprisingly somewhat kind of old) brand as a new player in the nutrition game. The beyond: Let's actually embrace your roots to show folks that it's not a game you're playing–it's a game you started.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5886a3762e69cfed52e5726d/1486424259332-179M710UMH177NYZQ0MP/Yahoo%21+Shine.png</image:loc>
      <image:title>As a Jedi</image:title>
      <image:caption>The brief: Introduce Shine! from Yahoo! as the definitive online magazine with all the answers for women today. The beyond: We felt that the answer wouldn't be found in promising answers, but by embracing all the questions, the uncertainties and the conversations along the way.</image:caption>
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      <image:caption>The brief: Promote the idea that Yahoo! search results were better than Google's results. The beyond: "Better" answers is subjective notion that's notoriously hard to prove. So we turned Google's strength, plenty of results fast, into the threat of getting "lost in the links" with every search.</image:caption>
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      <image:caption>Do spokesmen on TV translate well to print? Sure they do, when they're Super Spokesmen.</image:caption>
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      <image:caption>The Promise: Hotjobs offered the biggest network with the most recent and most exciting jobs in more categories around the world. The Platform: Though we were limited to stock photography, we found a way to help jobseekers play their hottest hand on the web.</image:caption>
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      <image:caption>Them: Here's a fun one for you... the Supercuts coupon tool kit. Me: Okay, here's a fun one for you... the Supercuts coupon tool kit.</image:caption>
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      <image:title>As a Jedi - Copy of The Untold Story of the Story that was Never Told</image:title>
      <image:caption>Part 1: Chaos onset, as an idiot puppeteer makes a mistake of legendary proportions.</image:caption>
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      <image:caption>Part 2: In Chuck, our director sees a fighter, a warrior and a... poet? Yes, he does.</image:caption>
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      <image:caption>Part 3: Sometimes, there is no redemption. Especially for idiot puppeteers.</image:caption>
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      <image:title>test gallery - Toyota - All Set</image:title>
      <image:caption>An answer is always out there to be found. So find it.</image:caption>
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      <image:title>test gallery - Toyota - Picnic</image:title>
      <image:caption>It's all for one, and that one is, of course, yourself.</image:caption>
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      <image:caption>Individuality. Creativity. Simplicity. Helpfulness. We encountered each of these brand at points where they needed to reclaim their true values and their true brand promises.</image:caption>
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      <image:caption>A little tale that tells how friends just need friends... who need friends.</image:caption>
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      <image:caption>It's a beautiful morning... for a little worry and doubt.</image:caption>
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      <image:caption>&lt; back home, my good man!</image:caption>
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