The Mission: We were asked to introduce millennials in emerging markets to Lenovo products – and their true brand promise –through a promo on social networks.

The Movement: We created a propriety social platform for Lenovo – truly a social network of their own– that engaged young "doers" with a competition based on community-based challenges. In doing so, we offered that the resources, connections and mentorship they needed to turn their ideas into action.

The Mission: Brisk offers the world a powerful combination of big flavor balanced by the idea of tea tranquility. Somewhere in there, they thought, was a bigger story than just bold flavor profiles.

The Movement: Hmmm… was the Brisk “bold, but chill” mantra a strange way to design their drinks… or a truly refreshing perspective? We actually chose to think of it as a journey of the soul. So we asked MMA legend Chuck Liddell to help us show people “The Way of the Brisk,” With a series of overlapping digital and on-campus engagements, we seeded the idea that Brisk is really… a way to walk through this world.

Mortal Combat had nothing on Brisk’s battle to learn the Five Flavor Lessons through this Chuck-like combat game.

The Mission: All beers have a mission – fun, flavor and good times. But most don’t have an actual purpose. Somehow, AB wanted to use the digital channels to show that an “ULTRA” lifestyle was more than just a brand affiliation, but a healthier low-carb choice.

The Movement: By completely re-imagining their website as a hub of ideas, activity and adventure, and by turning every digital program into an action-oriented engagement, we set out to prove that the “ULTRA Life was in the Living."

The Mission: “Help us introduce Duvel Green in three major American markets. Almost no one has heard of us. We’ve got 50k.”

The Movement: Realizing that Duvel Green's entire brand footprint could be measured in square inches on a dozen or so tap handles in these cities, we turned it all into a tech-powered hunt under the theme "It's Yours to Find."

With. “It’s Yours to Find,” we built intrigue, while literally guiding customers to the bars.

We used longitude and latitude coordinates projected on buildings and poster across city. Googling these coordinates led to event details and brand offers.

Street teams were deployed within two blocks of every location to bring searchers and passerbys in for a landing.

In each bar, drinkers were given passports with locations to other establishments that served Duvel Green. If they visited each location and received a stamp, they were invited to a VIP tasting party at a later date.

In just a few nights, we put this mysterious beer on the map by reaching more than 30,000 consumers in San Francisco, Chicago and New York, driving standing room only crowds and sold-out taps in every location.

The Mission: Duval USA as us to help create a really big moment to celebrate everybody’s favorite Gnomes as they unleashed their latest releases in bars around the country. 

The Movement: The irony of creating a big event for such little spirits was not lost on us. So we started a movement–albeit a little one–with blogger kits, an AR app, and even the World's Smallest Toast – and we all got small together.

< back home, my good man

The brief: Introduce our (surprisingly somewhat kind of old) brand as a new player in the nutrition game. The beyond: Let's actually embrace your roots to show folks that it's not a game you're playing–it's a game you started.