As a Jedi
Yes, Star Wars came back, but there was still the matter of those damned Prequels, whose deadly dialogue continued to haunt writers across the universe. But a plan to fix them, I had.
By turning the films into fresh foreign movies, featuring the Chinese soundtrack paired with all-new English subtitles, I was free to rewrite the films–and hopefully save the galaxy–as the force moved me.
v
In this Episode... The opening title crawl won't confuse you. Qui-Gon becomes a true believer. Jar Jar gets a noble purpose. The Sith Lord surprises everyone. Anikan grows up. Padme starts calling the shots. Jabba talks like a real gangster should. The Pod Race is the blood sport it always wanted to be. And... "The Phantom Menace" finally starts to make sense as a title.
In this Episode... The opening title crawl continues to make sense. The theme of choice comes into play. Anikan and Padme become a plausible couple. Jar Jar is still clueless, but Yoda definitely knows something is up. Samuel Jackson gets his bad-ass back. Dooku is less of a Doofus. Clones show droids how to fight. People that shouldn't get married, do. And... Obi-Wan stays awesome.
In this Episode... The ever-coughing General Grevious get a prognosis. Anakin's whining starts to pass as real angst. Everyone lies to everyone, or do they? Padme flies to the lava planet to call her man out. Anakin and Obi-Wan say less silly things as they skip across the river of fire. And... we're all set for Episode IV. Or Rogue One. Or whichever is supposed to come next...
The Promises: Individuality. Creativity. Helpfulness. These were all brands at turning points, and we help them new ways to tell their stories. The Platforms: HP: The Computer is Personal Again / Microsoft Windows: Start Something / MSN: How Can the Butterfly Help You? / Supercuts: As Hip as You Want to Be
In this extension of HP's long-running Change campaign, we began to look at change, not as an event, but a skill to be mastered.
I wrote this song to help raise money to rebuild a historic lighthouse that was destroyed by Hurricane Katrina. It became the rallying cry of an event in which two friends made an amazing 26-mile fundraising swim across Lake Ponchartain. This timelapse video shows just how far that is.
The brief: Help! Our brewery needs a new website! The beyond: We used this moment to introduce a new brand platform–Everything for a Reason–that helped Ommegang offer a new level of detail about their craftsmanship.
To teach visitors about craft beer without "teaching" them, we let "Everything for a Reason" drive the design. With every interaction revealing exactly one new fact, Ommegang's attention to detail could easily be explored.
Posters followed, allowing us to explore the particular reason behind each beer, as well.
The brief: Sing the praise of features X, Y and Z to prove Yahoo! has a new edge in the homepage game. The beyond: Knowing that feature wars are rarely won, we sought to herald the feature-makers instead, whose dedication demands a language of its own.
The brief: Introduce our (surprisingly somewhat kind of old) brand as a new player in the nutrition game. The beyond: Let's actually embrace your roots to show folks that it's not a game you're playing–it's a game you started.
The brief: Introduce Shine! from Yahoo! as the definitive online magazine with all the answers for women today. The beyond: We felt that the answer wouldn't be found in promising answers, but by embracing all the questions, the uncertainties and the conversations along the way.
The brief: Promote the idea that Yahoo! search results were better than Google's results. The beyond: "Better" answers is subjective notion that's notoriously hard to prove. So we turned Google's strength, plenty of results fast, into the threat of getting "lost in the links" with every search.
Do spokesmen on TV translate well to print? Sure they do, when they're Super Spokesmen.
The Promise: Hotjobs offered the biggest network with the most recent and most exciting jobs in more categories around the world. The Platform: Though we were limited to stock photography, we found a way to help jobseekers play their hottest hand on the web.
Them: Here's a fun one for you... the Supercuts coupon tool kit. Me: Okay, here's a fun one for you... the Supercuts coupon tool kit.
Part 1: Chaos onset, as an idiot puppeteer makes a mistake of legendary proportions.
Part 2: In Chuck, our director sees a fighter, a warrior and a... poet? Yes, he does.
Part 3: Sometimes, there is no redemption. Especially for idiot puppeteers.